DNA in the News
Adrian Peterson to Donate $5K per touchdown for 2011 Season, Ashton Kutcher To Match $5K donation, Players from Cincinnati Bengals,Indianapolis Colts,Chicago Bears, Oakland Raiders, Philadelphia Eagles Join, Fans to Participate via Crowdrise.com/football and Win Prizes
Minnesota Vikings running back Adrian Peterson, along with Ashton Kutcher and Demi Moore, announced today that they are joining forces through their foundations, Peterson's All Day Foundation and Kutcher/Moore's DNA Foundation, to launch "Football For Good," a campaign designed to create widespread awareness and raise funds for community programs for at-risk youth and to fight human trafficking of minors.
Today Secretary of State Hillary Clinton will release the eleventh annual Trafficking in Persons (TIP) Report and the world’s attention will turn to the global fight against human trafficking and the persistence of this problem in at least 181 countries around the world.
Programs for 2011 will include The Stop Human Trafficking App Challenge in partnership with the Demi and Ashton Foundation (DNA)and NetHope. We are seeking to leverage innovation by supporting the best mobile application to combat trafficking there. Contestants have until August 8, 2011 to submit entries, and the winning technology application will be implemented by a domestic anti-trafficking organization.
As part of the new 'Real Men Don't Buy Girls' campaign boosting awareness about child sex slavery around the world, Bradley Cooper steps up to show viewers what a real man looks like. The punchline is that real men know how to do things like making their own meals, and that real men don't engage in despicable acts like purchasing human beings.
The video is an effort by Ashton Kutcher and Demi Moore's DNA Foundation, which holds the belief that "the right to be free is a building block of our DNA."
Watch the video here, and help take a stand at the DNA Foundation's Facebook page.
Demi Moore and Ashton Kutcher's Demi and Ashton Foundation (DNA) launched its "Real Men Don't Buy Girls" campaign Monday in hopes of educating people about child sex slavery in the United States. The message of the campaign is that "Real Men" don't buy girls, but instead respect and protect them.
"Every year traffickers clamor toward major events -- the Super Bowl, World Cup, Olympics -- to sell girls. The statistics are staggering. 'The Super Bowl is one of the biggest human trafficking events in the United States,' Texas Attorney General Greg Abbott told a trafficking prevention meeting in January 2011. Sex slavery is an elastic trade -- by reducing demand you increase the price and by increasing price you reduce the demand. So our hope is that we can reduce demand by having influential sports figures stand up and say, you are not a "Real Man" and you are not a 'Real Fan' if you engage in such activity."
Click here to read more and watch Adrian Peterson's video on ESPN.com
Real men don’t buy girls, and real celebrities donate their talent to a good cause. The Demi and Ashton Foundation (DNA) just launched a series of high-profile online videos to raise awareness about the harsh reality of child sex slavery. The campaign, called “Real Men Don’t Buy Girls,” features major celebrities such as Justin TImberlake, Sean Penn, Bradley Cooper, Jaime Foxx and more.
Mashable has an exclusive look at one of those videos starring Mr. Old Spice, Isaiah Mustafa, and Mashable‘s CEO, Pete Cashmore. The videos are meant to help educate people about child sex slavery in the U.S. and to create a cultural shift around the buying and selling of humans. In each video, the celebrities take a funny twist on what it means to be a “Real Man.”
A host of other stars, including Justin Timberlake and Sean Penn, signed up for "Real Men Don't Buy Girls" aimed at stopping people buying underage girls for sex.
The Demi and Ashton Foundation, or DNA Foundation, hopes to raise awareness of the global problem that is also a curse in small towns and big cities across the United States.
The Demi and Ashton Foundation (DNA), founded by Demi Moore and Ashton Kutcher, launches its "Real Men Don't Buy Girls" interactive video campaign this week, aiming to educate the public about child sex slavery in the United States.
Kutcher became interested in the issue after stumbling across a "Dateline" feature on sex trafficking in Cambodia. He was astounded by what he saw.
"I was watching six and seven-year-old girls being raped for profit," Kutcher says. "I said to myself: I don't want to live in a world where these things are happening and I'm not doing anything about them."
Click here to read more and watch video on HuffingtonPost.com
Today, Moore and Kutcher, 33, begin beaming their anti-sex-trafficking message around the world. Harnessing Kutcher's social media clout — he has 6.5 million Twitter followers — and capitalizing on friendships with the likes of Sean Penn and Justin Timberlake, they've created a series of video clips with the slogan "Real Men Don't Buy Girls" that they hope will go viral and raise awareness (see them at facebook.com/dnafoundation).
"Our doing this is not some sort of career strategy thing," says Kutcher, whose Demi and Ashton Foundation targets the sexual exploitation of minors. "In fact, I'd probably be doing a lot better in my career if I focused a little more on that and less on this stuff."
Los Angeles, California (CNN) -- A woman whose group has rescued more than 12,000 women and girls from sex slavery has been named the 2010 CNN Hero of the Year.
Anuradha Koirala was chosen by the public in an online poll that ran for eight weeks on CNN.com. CNN's Anderson Cooper revealed the result at the conclusion of the fourth annual "CNN Heroes: An All-Star Tribute."
"Human trafficking is a crime, a heinous crime, a shame to humanity," Koirala said earlier in the evening after being introduced as one of the top 10 CNN Heroes of 2010. "I ask everyone to join me to create a society free of trafficking. We need to do this for all our daughters."
Koirala was introduced by actress Demi Moore, who along with her husband, Ashton Kutcher, created DNA, The Demi and Ashton Foundation, which aims to eliminate child sex slavery worldwide.
The plight of human trafficking victims received a major boost today with the launch of the United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, just two months after the United Nations General Assembly adopted a wide-ranging plan to fight the global scourge.
The United Nations has estimated that more than 2.4 million people are currently being exploited as victims of human trafficking. The Fund is one of the most important elements of the new UN Global Plan of Action to Combat Trafficking in Persons, adopted by the General Assembly in July 2010. It will provide humanitarian, legal and financial aid to victims of human trafficking through established channels of assistance, such as governmental, intergovernmental and non-governmental organizations.