LOS ANGELES, Calif. (September 24, 2011) - Minnesota Vikings running back Adrian Peterson, along with Ashton Kutcher and Demi Moore, announced today that they are joining forces through their foundations, Peterson's All Day Foundation and Kutcher/Moore's DNA Foundation, to launch "Football For Good," a campaign designed to create widespread awareness and raise funds for community programs for at-risk youth and to fight human trafficking of minors.
Peterson is jumpstarting the fundraising with a personal commitment to donate $5000 for every touchdown he scores this season. Kutcher/Moore will match that donation. Other players who have also committed various dollar amount donations for every touchdown they make include:
- Cincinnati Bengals' Jermaine Gresham
- Indianapolis Colts' Dallas Clark
- Chicago Bears' Roy Williams
- Philadelphia Eagles' DeSean Jackson
- Oakland Raiders' Michael Huff (for every interception)
- For each Peterson touchdown - WBC Boxing Champion, Victor Ortiz, will make a donation
"We have to make a huge effort for these at-risk kids. Not only to protect them and build self-esteem, but also to stop the demand side of the sex-trafficking business," said Peterson. "I worked with Ashton and Demi on their "Real Men" campaign and was inspired by their commitment to the issue of sex-trafficking. It's a hard issue to talk about, but the fact is - hundreds of thousands of American kids are at-risk of being trafficked. We have to put an end to that. If I can help in any way, I'm game. I encourage my fans to do the same at crowdrise.com/football."
"Adrian has a huge heart and we're grateful for his willingness to support programs for at-risk youth and also shine a light on child sex trafficking," said Ashton Kutcher. "Imagine if we all came together - the football fans, the players and sponsors - the impact we could have on the lives of kids. I can't wait to see who steps up to the plate to join us at crowdrise.com/football."
How Fans Participate / Win Prizes:
- Visit fundraising website Crowdrise -www.crowdrise.com/football to donate, track progress and win prizes.
- Text ADRIAN to 20222, to donate $10.00 and receive a special message from Adrian.
Fans who donate via crowdrise.com/football are eligible for weekly/monthly prizes that include Adrian Peterson signed footballs and jerseys, an all expense paid trip to a Minnesota Vikings game, and a meet and greet with Adrian, and more. For details about prizes and deadlines, go to www.crowdrise.com/football and stay tuned throughout the season for new prizes to be announced. **See details at bottom of release.
Corporate Partners
Texas Tea has committed to match Adrian's donation of $5000 per touchdown and donate $5.00 for every case of Texas Tea purchased from their website (www.teasoftexas.com) this NFL season. GlobalMojo (www.globalmojo.com), the free browser app that allows you to effortlessly raise money for favorite charitable causes, has also committed $1000 per Peterson touchdown.
The funds raised will be split equally between the DNA Foundation, which works to end human trafficking, and Peterson's All Day Foundation, which supports community-based youth enrichment programs for at-risk kids. The DNA Foundation focuses on the root causes of child sex slavery, and will invest the funds in ending the "demand" for the commercial sexual exploitation of children, helping prevent trafficking from taking place online, and supporting survivors. The All Day Foundation supports programs for at-risk youth and will invest the funds in programs with the Texas Advocacy Project, Oklahoma Coalition Against Domestic Violence, Special Olympics and other youth enrichment programs.
For more information on Football For Good, visit www.crowdrise.com/football.
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About All Day:
The All Day Foundation works to inspire hope, enrich children's lives, and build a brighter future for our nation's kids by supporting community-based youth enrichment programs. Learn more at www.alldayfoundation.org.
About The DNA Foundation:
The Demi and Ashton Foundation works to end child sex slavery worldwide by creating and supporting innovative programs that address the root causes of child sex trafficking. Learn more at www.dnafoundation.org.
About Crowdrise:
Crowdrise is a website dedicated to online fundraising, event fundraising, volunteering, and having the most fun in the world while doing it. Created by Edward Norton, Shauna Robertson and Robert and Jeff Wolfe, Crowdrise is an innovative web platform where millions of individuals use the best tools and technology to raise money for over a million different charities, while competing in fun and quirky challenges with unique incentives and prizes. Thousands of charitable organizations make Crowdrise their home for starting events, team fundraisers, and turning their base of grassroots supporters into a base of grassroots fundraisers. Learn more at www.crowdrise.com.
**About Mobile Giving: A one-time donation of $10.00 will be added to your mobile phone bill or deducted from your prepaid balance. Messaging & Data Rates May Apply. All donations must be authorized by the account holder. All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of "Football for Good" by the Mobile Giving Foundation and subject to the terms found at www.hmgf.org/t. You can unsubscribe at any time by texting STOP to short code "20222"; text HELP to "20222" for help.